If marketers can agree on anything it’s that there’s no such thing as a one-size-fits-all tech vendor. The average large enterprise marketing department uses dozens of technology tools, including multiple analytics solutions [ … ]
Month: November 2018
The Secret to More Effective Campaigns: A Data Management Platform
As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns. How do you [ … ]
Data Management Platform (DMP) Market 2018-2023: Key Findings, Regional Study, Global Trends, Top Key Players Profiles and Future Prospects
Data Management Platform market is expected to reach approximately USD 3 billion by the end of 2023 with approximately 15 % CAGR during the forecasted period from 2017 – 2023 [ … ]
The 28 Best Data Management Platforms for 2019
Data management solutions meet at the intersection of big data and business analytics. The data management market offers a broad spectrum of capabilities used to analyze data from disparate and [ … ]
Choosing the Right Customer Data Platform for You: A 3-step Buyers’ Guide to CDPs
Customer Data Platform, though a relatively new concept, has become front and center to the question of how best to craft ‘Customer Experience’ or CX, especially given our omnichannel, big, [ … ]