According to the report, the market accounted for $1,399.7 million in 2017 and is expected to reach $5,177.5 million by 2026 growing at a CAGR of 15.6%. Rising adoption of [ … ]
Month: September 2018
5 Reasons to Make a Customer Data Platform the Hub of Your Martech Stack
As a digital marketer, you may be dealing with customer data that’s siloed across multiple martech databases and platforms. The result: Fractured customer identitiesthat hinder your ability to deliver relevant marketing [ … ]
Make the Most of Your Customer Data with CDP
To say that we live in a customer-driven world is a huge understatement. Customers tell us what they want us to share, when they want to know it and how [ … ]
Marketing 3.0: Evolve Your Personalized Marketing with a CDP
Having customer data at our fingertips isn’t enough. Strategy, people, and process are equally vital to marketing success. Did you know that about 78 percent of Enterprise companies either have or [ … ]
How Data Management Is an Opportunity to Create Business Value?
While there is no doubt that all businesses are driven by data and its many manifestations – entry, processing and analysis and interpretations – it is equally true that the [ … ]
Customer Data Platforms – Not Just for Marketers Anymore
As an advocate and provider of a Customer Data Platform, and as a professional whose career is based on building marketing technology, I’m about to make a somewhat heretical statement, [ … ]
From Artificial Intelligence to Accounting Intelligence
Some call artificial intelligence the fourth industrial revolution — and it fascinates us, raises many questions, excites us, even scares us a little. (I’m still not sure I want to [ … ]
2018 Reviews of the Most Popular Accounts Payable Software
What is Accounts Payable? Accounts payable is the running tally of the outstanding bills a company owes for goods or services. An accounting term for money a business owes, accounts [ … ]
Three Pitfalls to Avoid When Transitioning to Automated Accounts Payable
“If you don’t have time to do it right, when will you have time to do it over?” – John Wooden Many businesses have realized the benefits of adopting cloud-based [ … ]
5 Reasons E-Invoicing Is a Winning Strategy
The advent of electronic invoicing has been around since the early 2000’s. But, it still has yet to completely catch-on. In fact roughly, 70 percent of invoices are still done by paper, fax [ … ]