Social media ad spend in the EU is set to rise to $23.5 billion over the next five years, according to a forecast from Forrester. This is a huge increase [ … ]
Month: August 2017
Many Marketers Lack Confidence in Their Brand’s Content Marketing
Only half of marketers think the content they produce is more varied and more comprehensive than that produced by their industry rivals. That’s the alarming statistic revealed in research carried [ … ]
Programmatic: 4 Opportunities That Can Lead to Success
Which areas of your marketing can programmatic enhance? Danielle Howe reveals the untapped opportunities of programmatic in the B2B space While many B2B brands go about their business quite happily [ … ]
The Game for Deep Learning Has Just Begun
It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion, Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in [ … ]
4 Good Customer Service Examples (And What You Can Learn from Them)
What is good customer service? Good customer service is different from company to company, but the key characteristics of good customer customer include: a rapid response time to customer requests, [ … ]
Europe Lagging Behind North America in Marketing Automation Use
B2B marketers in North America are 14% more likely to utilise marketing automation (MA) than their European counterparts, a survey has revealed. The research – conducted by Econsultancy and Act-On Software [ … ]
Introducing Master Data: The New King of B2B
When a sale involves 5.4 people, having data on each individual and how they like to be communicated to is key. Rishi Dave, CMO at Dun & Bradstreet, outlines the [ … ]
3 Ways Intent Data Is Getting Better for B2B Marketers
Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized [ … ]
UX: 5 B2B Brands Winning at Website User Experience
With almost 40% of users ready to click away if they’re not satisfied with a website’s design, nailing UX is an absolute must for B2B marketers. Here are five brands doing user [ … ]
Why You Need to Connect with Top Decision Makers
A common mistake in sales organisations is to implement an appointment setting strategy that treats all contacts equally. You and I both know that not all managers in a company [ … ]