Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that [ … ]
Month: July 2017
86% of CMOs Say Marketing Will Own the Customer Experience by 2020
In the midst of buyer complexity marketers are getting the message that it’s time to change their role in the business. A report from The Economist Intelligence Unit, The Path to [ … ]
Social Media Noise Has Become Deafening!
This is not the first time that I have touched on this subject but, it’s certainly not getting any quieter out there. There’s an old saying that “you are either [ … ]
Why B2B Marketing Looks Hard to Understand
Knowledge is everything for intellectual people. Some, its strength while others its power. But when you step into the business industries, cleverness is the key to your success. No matter [ … ]
User-Generated Content Can Happen in B2B Marketing Strategy
It’s been a long Friday for Sarah. She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up [ … ]
How to Drive Demand Marketing Change without Sinking the Ship
As both Scott Vaughan and I have discussed at length in recent posts, there’s a growing need for the automation of top-funnel B2B marketing activities. This is a key requirement if we’re to climb [ … ]
How to Ramp Up Your B2B Sales Lead Generation with Social Media
Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report [ … ]
5 Indispensable B2B Marketing Hacks You Can Learn from Publishers
Over dinner a couple months ago in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on the way [ … ]
Twitter No.1 Platform for B2B Marketing: Pulp Strategy
According to the report by digital communications and technology agency Pulp Strategy, Twitter leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B [ … ]
Will Sales People Be Replaced by Robots?
After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments [ … ]