Data management solutions meet at the intersection of big data and business analytics. The data management market offers a broad spectrum of capabilities used to analyze data from disparate and [ … ]
Category: Predictive Analytics
Advanced Analytics in Software Pricing: Enabling Sales to Price with Confidence
Discount management is returning to the center stage of commercial management in enterprise software: traditional software players face increasing discount pressure as they compete with disruptive next-generation players, while vendors migrating [ … ]
What-If Business Planning Simulation at Its Predictive Best
“What if?” is perhaps one of the more critical and, in some ways, daring games IT, operations, logistics and business managers can play. Performing well as a company today is [ … ]
How to Link Project Management to Strategy
There’s a whole body of knowledge from the Project Management Institute on how to effectively manage projects. And there’s a lot of fancy language from different institutions about the purpose [ … ]
How Can Analytics and AI Allow Marketers to Predict the Future?
We don’t exactly have a great track record of forecasting the future, so this seems sage advice. From IBM president Thomas Watson declaring in the early 1940’s that there would [ … ]
7 Productivity Tips to Help Marketers Go from ‘Busyness’ to Business
How’s your day so far? Spent all day shovelling emails, rushing from meeting to meeting, being super-busy but not getting anything significant done? Is the to-do list that you wrote [ … ]