The customer data platform is the “shiny new thing” in marketing technology, and marketers need a practical guide to get the most from this promising technology. Marketing leaders surveyed in Gartner’s [ … ]
Month: August 2018
Market to me. Not my device.
It’s your first cruise vacation and you’re ready to board. You check one last time to be sure the smart wristband the cruise line sent you last week is securely [ … ]
Making Behavioral Marketing Work for Your Brand
Behavioral marketing takes the guesswork out of targeting customers. Here’s how to make it work for your brand. The concept of behavioral marketing has been around for over a decade. [ … ]
Top 5 Checklist for an Enterprise Customer Data Platform
Marketers have more data at their disposal than ever before. But actually collecting this wealth of data from disparate silos into one usable platform is a hurdle for many brands, [ … ]
A Customer Data Platform Picks up Where CRM Leaves Off
I don’t think there’s a single good marketer who doesn’t want to know his or her customers. Most successful marketers strive to understand their customers so they can pick the right [ … ]
The Rise of the Customer Data Platform and What It Means to Businesses
For years, marketing executives have sought an elusive 360-degree view of their customers, and the nature of customer data analytics and designing the customer experience (CX) is evolving dramatically within [ … ]
4 Steps to Move Your Checking Account to a New Bank
Like karaoke night at your favorite bar, new banking fees have a way of making even longtime customers head for the exits. But saying you’ll leave your bank over higher [ … ]
Everything You’ve Always Wanted to Know About Fintech
The financial technology (fintech) industry is thriving globally and received $17.4 billion in investment last year alone. According to EY’s Fintech Adoption Index, a third of consumers worldwide are using [ … ]
How to Switch Banks: Checklist and Tips
A Step-by-Step Guide for Moving Bank Accounts Time to move your bank account? Sometimes the only thing that keeps us from taking action is knowing how to make the change. [ … ]
10 Trends Driving IT Budgets
This article reviews the top trends in IT budgets, includingan overview of what parts of the IT budget are growing, shrinking, and remaining stable. Included in this article is a [ … ]