Use five criteria to assess if DMPs are the right choice for your marketing enterprise. More than 50% of enterprises currently use a data management platform (DMP), either directly or [ … ]
Month: March 2018
The Product Manager Superpower: User Science
Successful product managers help their organizations identify and build magical products that solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find [ … ]
How Can Analytics and AI Allow Marketers to Predict the Future?
We don’t exactly have a great track record of forecasting the future, so this seems sage advice. From IBM president Thomas Watson declaring in the early 1940’s that there would [ … ]