Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs, analytics [ … ]
Month: January 2018
What is Lead Generation?
Sales leads that sell are the heartbeat for any business that hopes to survive. Generating quality, cost-efficient leads is an important process within the sales cycle. Understanding what leads are, [ … ]
Six Ideas for Finding New Sales Leads
Sometimes in life, you kick over a rock and find a thriving colony of activity. So, too, in business. With so many tools, niches, sites, apps and platforms to look [ … ]