Customer data platforms – they’re so hot right now. With increased attention and researchfrom Gartner in recent months, marketers want to know whether CDPs are the answer to a classic marketing question: “I want [ … ]
Month: December 2017
How to Achieve a Dynamic, Single View of the Customer
Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate. This is changing how consumers are capable of engaging with a brand and [ … ]