Chandar Pattabhiram recently left his position as CMO of Marketo to become the CMO at Coupa, a cloud-based provider of procurement management software. In his new role, Pattabharim will apply [ … ]
Month: September 2017
10 Reasons Why AI-Powered, Automated Customer Service Is the Future
Automation is everywhere these days enabling users to accomplish a wide range of tasks – from ordering pizza, checking luggage at the airport, booking a hotel room, right through to [ … ]
These are the 5 Types of Tools Every B2B Marketer Needs
While marketing automation software is the ideal way for today’s marketers to manage all of their initiatives, it’s not within everyone’s reach. For some companies it may be out of budget. Or [ … ]
B2B Marketing Automation: Usage, Purposes & Challenges in 2017
Most B2B marketers are already using or plan to use some form of marketing automation technology, according torecent research from Act-On and Econsultancy. The report was based on data from a survey conducted in April [ … ]
7 Productivity Tips to Help Marketers Go from ‘Busyness’ to Business
How’s your day so far? Spent all day shovelling emails, rushing from meeting to meeting, being super-busy but not getting anything significant done? Is the to-do list that you wrote [ … ]