Geofencing is a marketer’s dream. Are you up on this newer technology? It’s the perfect blend of digital media and location based advertising working together for local businesses. After all, [ … ]

What Is Geofencing Marketing? Geofencing marketing is specific location-based ads which allow marketing experts to more precisely target their advertising and content delivery based on the targeted area. A “geofence” [ … ]

Location-based marketing has been the buzzword in the marketing world for quite some time. But with mobile driving marketing budgets and plans in 2016, location-based advertising strategies are sure to open [ … ]

Mobile consumers have integrated location-based services into their daily lives, with double-digit growth expected through 2016 by eMarketer. But consumers are interested in more than check-ins and likes. Recent studies [ … ]

How to get more customers in my store?After Covid-19 shutdowns, you’ll still have to find new customers, not just take care of loyal ones. First, let’s understand why it is [ … ]

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make [ … ]

The COVID-19 crisis is proving to be a catalyst for change across all dimensions of retail. Some of this transformation was already underway for some specialty brands. They were on [ … ]

When marketing a product or service to your audience, it all comes down to solving a problem. When your audience is aware that they have a certain problem you’re offering [ … ]

One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved [ … ]

Great customer experiences are not built in a day. It is crafted with deep planning and delivered mindfully. There is no one for all approach to customer experience. Business who [ … ]