At a Glance Among the 20 tools assessed in our global research, the top 3 in adoption are predictive analytics, sensors in products and operations, and personalized experience. New tools [ … ]
Category: MarTech
How to Link Project Management to Strategy
There’s a whole body of knowledge from the Project Management Institute on how to effectively manage projects. And there’s a lot of fancy language from different institutions about the purpose [ … ]
Top 5 Checklist for an Enterprise Customer Data Platform
Marketers have more data at their disposal than ever before. But actually collecting this wealth of data from disparate silos into one usable platform is a hurdle for many brands, [ … ]