Recently a client told me his employee asked for a payroll advance, and my client wondered if that was a good idea for him to do. It’s not uncommon with [ … ]
Category: Marketing Automation
Earned-Wage Access Can Boost Your Workforce
Not having enough money to pay for life’s unexpected emergencies can really take a toll on an employee’s mental health. In turn, their productivity at work can suffer, creating a [ … ]
Will Instant Pay for Employees Be an Instant Benefit or Burden to Restaurants?
There is an increasing number of restaurants that are instituting the option of instant pay for their employees. Restaurants are giving their staff the ability to instantly withdraw earnings in [ … ]
Advanced Analytics in Software Pricing: Enabling Sales to Price with Confidence
Discount management is returning to the center stage of commercial management in enterprise software: traditional software players face increasing discount pressure as they compete with disruptive next-generation players, while vendors migrating [ … ]
Marketing 3.0: Evolve Your Personalized Marketing with a CDP
Having customer data at our fingertips isn’t enough. Strategy, people, and process are equally vital to marketing success. Did you know that about 78 percent of Enterprise companies either have or [ … ]
Four Principles for Great Sales Forecasts
To say that forecasting is the bane of existence of most sales managers and leaders is a bit of an understatement. For most representatives, the choice between working on the [ … ]
5 Strategies for More Accurate Sales Forecasting
With so many business and finance leaders facing unprecedented market disruption and the need for wholesale transformation in their businesses, there has never been a more crucial time to get [ … ]
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs, analytics [ … ]
Six Ideas for Finding New Sales Leads
Sometimes in life, you kick over a rock and find a thriving colony of activity. So, too, in business. With so many tools, niches, sites, apps and platforms to look [ … ]
Ex-Marketo CMO Opens up About the Future of B2B Marketing
Chandar Pattabhiram recently left his position as CMO of Marketo to become the CMO at Coupa, a cloud-based provider of procurement management software. In his new role, Pattabharim will apply [ … ]