Sales leads that sell are the heartbeat for any business that hopes to survive. Generating quality, cost-efficient leads is an important process within the sales cycle. Understanding what leads are, [ … ]
Category: Lead Generation
Six Ideas for Finding New Sales Leads
Sometimes in life, you kick over a rock and find a thriving colony of activity. So, too, in business. With so many tools, niches, sites, apps and platforms to look [ … ]
Introducing Master Data: The New King of B2B
When a sale involves 5.4 people, having data on each individual and how they like to be communicated to is key. Rishi Dave, CMO at Dun & Bradstreet, outlines the [ … ]
3 Ways Intent Data Is Getting Better for B2B Marketers
Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized [ … ]
8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking
When we think about the best social media platforms for marketers, huge websites like Facebook, Instagram and Twitter come to mind first. Because they’re significant gathering places for users, advertisers typically focus [ … ]
4 Digital Marketing Strategies to Boost Your B2B Lead Generation
Digital technology has opened up a whole new world of B2B lead generation channels for organisations. However, not all tools are as effective and efficient at delivering the quality leads [ … ]
What’s the Best B2B Marketing Advice You’ve Ever Received?
In my last post, I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. In the weeks since, I’ve [ … ]
How to Ramp Up Your B2B Sales Lead Generation with Social Media
Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report [ … ]
Influencer Marketing: Choosing Influencers, Strategies and Metrics
There are so many variables to influencer marketing, it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context, content, cost, industry, reach, return, trust and [ … ]
Avoid Blind Spots in Your Lead Scoring with Social Intent Data
What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. [ … ]