If marketers can agree on anything it’s that there’s no such thing as a one-size-fits-all tech vendor. The average large enterprise marketing department uses dozens of technology tools, including multiple analytics solutions [ … ]

As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns. How do you [ … ]

Data Management Platform market is expected to reach approximately USD 3 billion by the end of 2023 with approximately 15 % CAGR during the forecasted period from 2017 – 2023 [ … ]

Customer Data Platform, though a relatively new concept, has become front and center to the question of how best to craft ‘Customer Experience’ or CX, especially given our omnichannel, big, [ … ]

The past few months have been incredibly instructive on the critical importance of keeping one’s data safe, be it customer data or your own intellectual property.  Data protection itself covers [ … ]

One of the more common reasons why most organizations push back on spending for cyber security is the lack of a “return on investment.” All that fancy, shiny cyber-y stuff [ … ]

Implementing the right kind of cloud for your business is a crucial consideration, and you may want to use a public cloud client for a few different reasons. When it [ … ]

Disaster recovery as a service (DRaaS) is a cloud computing and backup service model that uses cloud resources to protect applications and data from disruption caused by disaster. It gives [ … ]

Cloud service providers, big and small, provide organizations with cost-effective, feature-rich options when it comes to data backup. But, if you’re like me, you see the cloud as just another [ … ]