I love paperwork, said no one, ever. What we do love are the transaction management platforms that help real estate professionals manage their businesses with less paperwork and trips to [ … ]
Category: ABM
Making Behavioral Marketing Work for Your Brand
Behavioral marketing takes the guesswork out of targeting customers. Here’s how to make it work for your brand. The concept of behavioral marketing has been around for over a decade. [ … ]
The Product Manager Superpower: User Science
Successful product managers help their organizations identify and build magical products that solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find [ … ]
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs, analytics [ … ]
How to Achieve a Dynamic, Single View of the Customer
Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate. This is changing how consumers are capable of engaging with a brand and [ … ]
Ex-Marketo CMO Opens up About the Future of B2B Marketing
Chandar Pattabhiram recently left his position as CMO of Marketo to become the CMO at Coupa, a cloud-based provider of procurement management software. In his new role, Pattabharim will apply [ … ]
These are the 5 Types of Tools Every B2B Marketer Needs
While marketing automation software is the ideal way for today’s marketers to manage all of their initiatives, it’s not within everyone’s reach. For some companies it may be out of budget. Or [ … ]
Social Media Ad Spend to Increase to $23.5 Billion by 2021
Social media ad spend in the EU is set to rise to $23.5 billion over the next five years, according to a forecast from Forrester. This is a huge increase [ … ]
Many Marketers Lack Confidence in Their Brand’s Content Marketing
Only half of marketers think the content they produce is more varied and more comprehensive than that produced by their industry rivals. That’s the alarming statistic revealed in research carried [ … ]
Programmatic: 4 Opportunities That Can Lead to Success
Which areas of your marketing can programmatic enhance? Danielle Howe reveals the untapped opportunities of programmatic in the B2B space While many B2B brands go about their business quite happily [ … ]